Zimbabwe received the Best Destination for Adventure Award from the Pacific Areas Travel Writers Association PATWA during the ongoing International Tourism Bourse ITB, taking place in Berlin Germany from 09-13 March 2016. The Award recognizes Zimbabwe’s strides in promoting the destination to the world markets and more so its adventure appeal to the Pacific and Asian markets. The Award was presented to the Minister of Tourism and Hospitality Industry; Honorable Dr. Engineer Walter Mzembi at an award ceremony officiated by the UNWTO Secretary General Dr. Talib Rifai on the sidelines of ITB 2016. Speaking after receiving the Award the minister, Dr. Eng. Walter Mzembi was upbeat that the award will help in consolidating Zimbabwe Tourism Authority’s destination promotion efforts and strategies already under implementation to attract more tourists from the Pacific and Asian markets. Bestowing of this achiever tourism destination status by PATWA affirms the evident interest in the country’s tourism offering as witnessed during the ITB tourism fair. This award nonetheless distinguishes the country’s tourism vibrancy despite the challenges the industry continues to face in adequately executing destination promotion initiatives in various markets around the world. The award comes at time the Ministry of Tourism and Hospitality Industry is championing an all -encompassing national brand so as to fully realize the country’s tourism, investment and trade potential.
VF24 Editor 5