Sun International has launched the Sunlux ‘Golden Triangle’ Collection as its new international marketing campaign, to continue to position its luxury five-star hotel properties under a single banner.
The group has three five-star establishments positioned in a ‘Golden Triangle’ that links The Table Bay hotel in Cape Town, Sun City’s The Palace of the Lost City and Zambia’s Royal Livingstone hotel.
“The collective term captures the essence of our luxury properties and still maintains a strong association to our Group Sun brand,” says Alison Mckie, Sun International Marketing Manager.
From : Tourism Update
30 April 2014