The Zambian government has started opening offices for tourism promotion in countries like South Africa, France, Spain, Britain and United States (US) of America, Tourism Arts Permanent Secretary George Zulu has said.
Mr Zulu said his ministry through the Zambia Tourism Board (ZTB) has embarked on a programme of boosting the economy by way of marketing the country abroad through the tourism sector.
He said that the Zambian economy could develop rapidly through the tourism sector.
He said projects to market Zambia abroad were already underway as the ZTB had already started opening offices in the mentioned countries.
He stated that the ZTB wanted to create joint office with the ministry of Commerce, Trade and Industry in china to strengthen Zambia’s economic relations with that country.
“There’s great potential in the tourism industry to boost the Zambian economy more than in other sectors because the hospitality of the nation draws tourists into the country.
“Our aim is not only to focus on foreigners and how well we can market Zambia internationally but we are also taking into consideration the local people’s interests and that’s why the board targets the employment of 300,000 locals in the tourism industry only,” he said.
Mr Zulu said tourism would greatly be contributing to the growth of the Gross Domestic Product (GDP) of the nation through its operations.
He said marketing Zambia abroad would only boost economic growth and promote strong international relations.
Date: 6 October 2013