The Adventure Travel World Summit (ATWS) that will be hosted in Africa and Namibia for the first time is expected to generate N$51,7 million for the economy, according to the Ministry of Environment and Tourism (MET).
The summit, which will be held from 26 to 31 October 2013 in Windhoek and Swakopmund, is expected to rake in N$4,4 million for the capital alone and another N$7,7 million for Swakopmund through summit-related sales.
The ministry said for additional summit-related sales, Air Namibia is expected to pocket N$4,2 million through inbound flights while other summit sales such as handicrafts and safaris will bring a total amount of additional sales N$7,6 million in total, according to the Director of Tourism Sem Shikongo.
“The value of all media and public relations coverage is N$26,4 million and then there is the value that the summit will place on the country’s image, which is priceless. The networking and contacts that people will be making is also priceless. All this is worth the money that we are putting in because Namibia is getting out more than it is putting in the summit,” said Shikongo.
Shikongo added that the summit has a budget of N$10 million received from government plus the estimated N$4 million sponsorship that was received from the private sector. He said the summit had already been sold out as of mid-July and that there is no more registration taking place.
“Already more than 717 bookings have been processed with 191 pre-summit adventures that have already been booked,” he said.
|Fast facts about ATWS 2013:|
|Dates||26th – 31st October 2013|
|Amount expected to generate during the event||N$51.7 million|
|Amount Namibia is expected to generate through flights||N$4.3 million|
|Amount expected from other sales eg.crafts, safaris etc||N&7.6 million|
|Budget of summit||N$10 million|
|Private sector sponsorship||N$4 million|
|Number of delegates expected||More than 650|
The summit is expected to attract more than 650 delegates from around the world and of these 100 are Namibians.
As part of its preparations for the summit, Team Destination Namibia is hosting a nationwide clean-up campaign under the theme “Tourism is everyone’s business” at the towns of Usakos, Omaruru, Karibib and Arandis, which are all along the route to Swakopmund. The campaign already started in August and will run until early September.
The goal of the campaign is to make sure that Namibia is at its cleanest when the delegates travel to the summit and it is also aimed at encouraging Namibians to maintain a clean and healthy environment at all times.
“The MET, as part of Team Destination Namibia, will send an inspection team to these towns to assess the efforts of the clean-up campaign, and the town that is judged the cleanest will join the MET in hosting the World Tourism Day on 27 September,” said Abner Nambahu of MET.
In early October, the town of Swakopmund and the ATWS Coastal Committee will initiate a clean-up campaign in the city, along the coast and in the dune area that will be visited by ATWS delegates while Windhoek will kick-off its clean-up campaign on 7 September at Parliament Gardens where the official opening of the summit will be held.
Date: 4 September 2013