Zimbabwe Tourism Authority in collaboration with Love for Africa, a DMC, recently hosted its first FAM (familiarization) tour to the country for a nine-member delegation, comprising travel trade members from Mumbai and Delhi, to showcase Zimbabwe’s wide array of offerings as a tourist destination.
The five nights six days FAM trip showcased Zimbabwe’s prominent tourist attractions and products namely animal safaris, Harare city, Lake Kariba, Hwange National Park and the Victoria Falls.
Talking about the significance of the India market for Zimbabwe, Blessing Munyenyiwa, Managing Director, Love for Africa, said, “India is an important market for us and Zimbabwe as a destination has a plethora of attractions to offer and is an incredible place. The biggest drawback for Zimbabwe has been the lack of knowledge in the Indian market. With this trip, we hope we have addressed this issue to some extent.
Also, air connectivity between Zimbabwe and India was a problem earlier, but that has been sorted now as we have Kenya Airways flying from Nairobi to Harare nine times a week and Emirates operating daily flights from India to Harare via Dubai. We offer the option of E-Visa to Indian tourists to encourage an increase in arrivals to Zimbabwe.”
|Fast facts about Zimbabwe:|
|Location||Southern Africa, between South Africa and Zambia|
|Area||390 580 sq. km|
|Population||Approx. 13 million|
|Top attractions||Victoria FallsGreat Zimbabwe
Hwange National Park
After the FAM trip, Indian tour operators see a great potential in promoting Zimbabwe as a stand-alone holiday destination. Sadana Sharma, General Manager, Sales & Marketing, Private Travel, Abercrombie & Kent, said , “The FAM trip to Zimbabwe was a good experience and Zimbabwe is a great destination for Indians. It is the perfect blend of adventure, nature and wildlife. Thriving with adventure sports like zip-ling, Gods wings, wildlife safaris and attractions such as Hwange National Park’s Elephant Camp and Imbabala, Zimbabwe is a perfect destination for adventure buffs, nature lovers and will also be a hit with honeymooners.
The people in Zimbabwe are very warm and hospitable, thus, making it an extremely welcoming place for Indians to visit.”
Lubaina Sheerazi, Head of Business Development, Blue Square Consultants, and India Representative, Zimbabwe Tourism, said, “After witnessing Zimbabwe first hand, I can say that it is one of Southern Africa’s most beautiful countries. Zimbabwe is an ideal MICE as well as leisure destination as it boasts of some amazing natural sites and of course the fabulous Victoria Falls.
A simplified visa procedure and reduction of visa fees from USD 100 to USD 50 will go a long way in augmenting Indian arrivals to Zimbabwe.”
Date: 28 August 2013