Sylvia Masebo

Sylvia Masebo

Tourism and arts minister Sylvia Masebo has appointed a new board at the Zambia Tourism Board to be headed by Lusaka businessman Mark O’Donnell.

O’Donnell will be deputised by marketing consultant Mable Mung’omba.

Other members of the new board include Radio Phoenix proprietor and former ZTB chairman Errol Hickey, information permanent secretary Amos Malupenga, permanent secretary in charge of budget and economic affairs in the Ministry of Finance, Pamela Chibonga, and tourism permanent secretary George Zulu, Ministry of Justice permanent secretary Miyoba Katongo, director general of the immigration office Milimo Moola and former commerce minister Dipak Patel.

During the same briefing, Masebo announced the appointment of former Zambian Ambassador to Ethiopia Dr Albert Muchanga as new director of tourism.

The immediate past-chairperson of the ZTB was Timothy Mushibwe. And Masebo said the government was highly expectant of the new board. “This sector has to be driven by, among other things, increase in tourist arrivals which is the primary mandate for ZTB,” Masebo said.

“The board is expected to aggressively push for an increase in the country’s number of tourist arrivals which currently stands at just below one million.” Masebo said the work of the ZTB needed to meet the aspirations of the Zambian people.

ZTB“The board is being appointed at a critical time to give policy guidance to management to ensure that the PF manifesto on growth and development of the tourism is achieved,” said Masebo. “Expectations from government are extremely high and this is an onerous task you are doing on behalf of the over 13 million Zambians.”



Date: 18 August 2013