Wilderness Holdings has appointed Keith Vincent as CEO with immediate effect.

Keith Vincent - Wilderness Newly appointed CEO

Keith Vincent – Wilderness Newly appointed CEO

Vincent has been acting CEO for the last five months, having previously served for six years as COO. After 20 years’ commitment and dedication to the Wilderness Group, Keith brings to the position a wealth of knowledge of both the company’s operations and the safari industry in general.

Growing up in Zimbabwe, Keith knew at the age of nine that he wanted to contribute to the conservation of his country’s wildlife and the protection of its wilderness areas. He is humbled and grateful for the support and confidence that he has received from the Board and the company’s 2 800 staff members.

“With good people, you can achieve anything and I am extremely proud of the remarkable people who have grown the company to where it is today,” said Vincent. “I have one major goal for our business and that is to make sure that our unique, financially viable model of non-consumptive ecotourism land use continues to generate benefits for the people and wildlife in the areas that we already look after and those in which we might be present in the future. I’ve been enormously humbled by what we have achieved over the last 30 years and want to ensure that we continue to build on this.”

Fast facts about Wilderness Holdings:  
Is a holding company for ecotourism brands Wilderness Safaris, Wilderness Collection, Children in the Wilderness
Number of camps 70
Number of staff Approx. 2800
CEO Keith Vincent, based in Gaborone, Botswana


Over the next two months, Keith, together with a wide group of senior staff, will develop a broad-based strategic vision in order to drive the business forwards. Together with the Board, he remains committed to the company’s vision and 4Cs philosophy (Commerce, Conservation, Community and Culture) and will be looking at further ways to support the sustainability of the business. With exciting plans to build a new camp in the Hoanib area adjacent to the Skeleton Coast in north-west Namibia, the Group will continue to develop new camps and other assets to expand its positive ecotourism footprint in Africa.

Keith will be based at the Group’s Gaborone office to place the company’s locus firmly in Botswana – the country in which it was founded in 1983 and where it listed on the Botswana Stock Exchange in 2010.

According to Parks Tafa, Chairman of the Board, also based in Gaborone, “We know that Keith will pursue this position with his customary enthusiasm and vigour. The Board congratulates him on his appointment and we look forward to the positive impact that this will have on the Group’s operations and results.”

Vincent will be based at the Group’s Gaborone office.

About Wilderness Holdings:

Wilderness HoldingsWilderness Holdings Limited is the holding company for the ecotourism brands of Wilderness Safaris and Wilderness Collection – and non-profit trusts of Children in the Wilderness and Wilderness Wildlife Trust. Within the Safaris brand are a variety of categories of  accommodation and experience, each of which is a leader in its specific niche.

As Africa’s premier ecotourism company, Wilderness Holdings Limited is dedicated to responsible tourism throughout the areas in which it operates. Our goal is to share these wild areas with guests from all over the world, while at the same time helping to ensure the future protection of Africa’s spectacular wildlife heritage and sharing the benefits of tourism with local communities.

We operate some 70 safari camps and 20 scheduled overland safaris in Botswana, Congo (Brazzaville), Kenya, Namibia, Malawi, South Africa, Zambia, Zimbabwe and the Seychelles and are run by a group of likeminded wildlife enthusiasts who came together to build a successful safari business, delivering a unique experience for guests, fair returns for shareholders and stakeholders, while ensuring that southern Africa’s pristine wilderness areas remain sustainably protected.

We employ roughly 2800 staff from more than 20 different ethnic groups and host around 30 000 guests from around the world each year. The private concessions that we manage offer some of Africa’s most impressive and untouched wildlife experiences. We are privileged to operate on more than three million hectares (eight million acres) of Africa’s best wildlife and wilderness reserves.


By: 5VictoriaFalls24

Date: 24 July 2013