Zimbabwean musicians have been urged to promote the country’s tourism brand through songs ahead of the United Nations World Tourism Organisation (UNWTO) general assembly next month.
Zimbabwe and Zambia will co-host the 20th session of the general assembly from Aug 24 to 29 this year in Victoria Falls and Livingstone respectively, Zimbabwe’s news agency New Ziana reported.
Zimbabwe Tourism Authority (ZTA) chief executive officer Karikoga Kaseke made the remarks at the official launch of the UNWTO theme song in Harare.
“I would like to implore our music producers and musicians to continue taking pride in their country and promote it through their works as music has no boundaries,” he said.
Kaseke said music was widely listened across all sectors and provided an effective platform for the country’s message to be heard.
|Fast facts about UNWTO:|
|UNWTO dates||24th – 29th August 2013|
|UNWTO theme song||“Zimbabwe Breeze”|
“In light of this I concur with one fellow who said, “music is the universal language of mankind,” he said.
“As an institution it is also our wish to contribute to the development and promotion of the arts and music sector which is critical to tourism” Said Kaseke.
He said the UNWTO was the most perfect opportunity for brand endorsement as the highest tourism organ in the world would be in the country.
Meanwhile the ZTA unveiled the theme song for the 20th session of the UNWTO which is a collaboration song dubbed “Zimbabwe Breeze.”
The ZTA last month invited submissions from artists as well as music producers to craft the theme song which saw a total of 38 entries coming from all over Zimbabwe.
Kaseke said the song would assist in promoting arts and music which are critical tools of tourism.
Producer Russell Chiradza popularly known as Russo, Chioniso Maraire, Sulumani Chimbetu, Albert Nyathi, Audios Mtawarira and guitarist Mono Mukundi collaborated to produce the theme song.
Over 1,200 international dignitaries are expected to attend the UNWTO general assembly.
Date: 3 July 2013