World Tourism Day 2013World Tourism Day is celebrated annually on 27 September. Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address the global challenges outlined in the UN Millennium Development Goals (MDGs) and highlight the tourism sector´s contribution in reaching these goals.

In support of United Nations International Year of Water Cooperation, World Tourism Day (WTD) 2013 is being held under the theme Tourism and Water: Protecting our Common Future.

This year’s theme highlights tourism’s role in water access and shines a spotlight on the actions currently being taken by the sector in order to contribute to a more sustainable water future, as well as the challenges ahead. This year’s World Tourism Day (WTD) focuses on tourism’s significant role and contribution to worldwide water conservation efforts. The theme is in line with the UN General Assembly’s declaration of 2013 as the United Nations International Year of Water Cooperation, providing the opportunity to further highlight the shared responsibility of the tourism sector to the wider sustainability objectives.

“As one of the largest economic sectors in the world, it is the responsibility of the tourism sector to take a leadership role and ensure companies and destinations invest in adequate water management throughout the value chain. If managed sustainably, tourism can bring benefits to the national and local communities and support water preservation,” said UNWTO Secretary-General Taleb Rifai in his official WTD 2013 message. “I urge all those involved in the tourism sector to join our global World Tourism Day campaign and continue to devise innovate solutions to ensuring sustainable access to water resources worldwide.” To watch the Official message by UNWTO Sectretary – General Tarif Rifai click here.

Fast facts on World Tourism Day:
Date 27th September 2013
This year’s theme Tourism and water – Protecting Our Common Future
World Tourism Day First Celebrated 27th September 1980
Why the 27th September Anniversary of the adoption of the UNWTO Statutes on September 27
Purpose of WTD To raise awareness on the benefits of tourism


World Tourism Day will be a unique opportunity to examine the challenges facing water management in tourism and the measures being undertaken by the sector to protect and promote water resources while creating benefits for local populations around water tourism destinations.

Zimbabwe, like all other countries in the World, will be celebrating the United Nations World Tourism Day.

In the case of Zimbabwe, there is going to be a week-long celebration in Victoria Falls.

Clean, accessible water is vital to tourism, running most of the sector´s businesses, from hotels and restaurants to leisure facilities and transportation.

Be part of World Tourism Day 2013! Take part in the upcoming WTD Photo Competition, join the conversation on Twitter (#WTD2013), and let us know how you will be celebrating.

By: 5VictoriaFalls24

Date: 21 June 2013