Taj Hotels is looking to expand in countries such as Zambia, Nigeria, Kenya, Malawi, Zanzibar, Tanzania and Mozambique.
The company established its presence in Cape Town in 2010 and Taj Cape Town GM, Michael Pownall, says it is now looking to roll out more properties. These will be in countries where parent company of Taj Hotels, Tata, already has a presence with contacts and business partners, and in countries where market research shows there is an undersupply of quality hotels.
However, he informed that the hotel expansions would be through “predominantly management contracts”. “We are still a young brand in Africa. After the first couple of years of struggle, we have now been able to establish ourselves in the market.” He explained.
|Fast facts about Taj Hotels Resorts and Palaces:|
|Opened its first property||1903, Taj Mahal Palace Hotel, Bombay|
|Currently has||93 hotels in 55 locations across India|
|16 International hotels in the rest of the world|
|Latest global award, May 2013||List of the Best Hotels of 2013|
“We would look at operating hotels that are new builds, where we are working with local partners in those countries, or taking over on a management basis where those owners feel Taj could add value to their existing hotel,” he says.
The new Taj hotels will include meeting and conferencing facilities to appeal to a key business market. Pownall says they will look to establish the brand in these countries as soon as possible.
About Taj Hotels Resorts and Palaces:
The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.
Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.
Date: 5 June 2013