Rainbow Tourism Group will take advantage of the massive boost in confidence on Zimbabwe as a destination that will flow with the United Nations World Tourism Organization General Assembly in Victoria Falls August to positively position itself as a premier provider of hospitality services in Zimbabwe.
RTG is expected to channel at least $2.5 million towards the refurbishment of its Rainbow Hotels portfolio. This will see partial refurbishment of the Victoria Falls Rainbow Hotel which has already commenced the Bulawayo Rainbow Hotel, Kadoma Hotel and Conference Centre and the New Ambassador Hotel.
The Group in the past year has completed several successful refurbishment projects including the A ‘Zambezi River Lodge in Victoria Falls which has received several endorsements for service and product quality. The Group is also continuing with the $7.5 million refurbishment project of the Rainbow Towers Hotel and Conference Centre that commenced last year.
RTG is now focusing on soft refurbishments and facelift projects for its Rainbow Hotels portfolio. In Victoria Falls, the Victoria Falls Rainbow Hotel has already begun several refurbishment initiatives in preparation for the UNWTO conference in August.
|Fast facts about RTG:|
|RTG portfolio refurbishment costs||Approx. US$2.5 million|
|Rainbow Towers Hotel refurbishment project||US$ 7.2 million|
|Listed on Zimbabwe Stock Exchange||1999|
Domestic and international Guests, who visit Victoria Falls, are rest assured of an amazing experience during their stay at either the Victoria Falls Rainbow or the A’Zambezi River Lodge.
The soft refurbishment exercise being conducted at the Victoria Fall Rainbow hotel has so far seen the hotel replacing old Air cons, repainting hotel rooms giving a complete new internal and external look to the hotel. The hotel has bought Plasma Screens to replace old television sets. Retiling has been conducted for the greater part of the hotel and is currently work in progress. The pool area is receiving a makeshift with new pool furniture having been bought.
This continuous improvement will continue to take place in preparation for UNWTO and beyond.
The Group’s city hotels have also begun to spruce up their product offering. Attention to detail and a squeaky clean environment are prerequisites for any hotel under the Rainbow Brand. These hotels namely are the Rainbow Towers Hotel and Conference Centre, Bulawayo Rainbow Hotel, Kadoma Hotel and Conference Centre, one of Zimbabwe’s leading conference venues and Ambassador Hotel in the heart of Harare.
RTG is optimistic that this investment in its product portfolio will realize positive returns for the Group in future. The Group is set to continue investing in new and upgraded products. The $7.2 million refurbishment upgrade of the Rainbow Towers Hotel and Conference center that is dabbed to revolutionize five star product offerings in Zimbabwe is still underway. Coupled with this is the Bulawayo Rainbow Hotel, the Victoria Falls Rainbow Hotel and the Kadoma Rainbow Hotel and Conference Centre soft refurbishment upgrades.
These upgrades have already commenced and are being conducted in a faced approach. Rainbow Tourism Group believes that having a quality product that equally competes with International Brands and a service offering that is uniquely refreshing is the right foundation for its success.
The Group is obviously creating a platform for a bright future; this balancing of the turf will turn the fortunes of the Group. The Hospitality player’s growth path is now defined with the recent successful completion of a $4.5 million right offer and a $10 million facility secured end of 2012. The Group has therefore made positive strides in restructuring its debt which was heavily weighing down the profitability of the organization.
Rainbow Tourism Group is confident that it will strengthen its position as a key player in the hospitality sector as it carries out its key mandate to create sustainable shareholder value through the deployment of dynamic hospitality services that consistently deliver refreshing guest experiences all the time.
Rainbow Tourism Group is one of the largest hospitality Groups in Zimbabwe. listed on the Zimbabwe Stock exchange , the Group boasts of its award winning five star flagship hotel –Rainbow Towers Hotel and Conference Centre , its upmarket exotic resort lodge –A ‘Zambezi River Lodge which has several accolades to its name and other hotels comprising of a business and conferencing set.
Date: 27 May 2013