The South African Tourism Indaba 2013 is Africa’s top travel show. It is set to offer opportunities, new innovations and networking platforms for the tourism trade and international buyers. It is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

For two years in a row, Indaba has won the award for Africa’s best travel and tourism show which was presented by the Association of World Travel Awards.

indaba connectIndaba is a four day trade event that attracts well over 13000 delegates from the travel, tourism and related industries which is due to take place from the 11th to the 14th May 2013 at the Albert Luthuli Convention Centre (Durban ICC), South Africa.


At Indaba this year, particular attention has been paid to making sure that exhibitors, buyers, media and stakeholders are able to connect with all the key people, places and things they need for a successful INDABA.

This year’s innovation, besides the information on the website, mobile app and social media coverage of the event, is technologically specifically designed to allow easy connections, which will be called ‘Indaba Connect’.

Indaba Connect is a simple, but powerful platform that allows information, contact details, images and presentations to be easily shared among show delegates, in a very simple integrated way.

By simply touching a delegate or exhibitor’s tag at an exhibitor’s stand, presentation, event or activation, users will have all the information attached to their online INDABA Connect profile, which will make getting in touch easier and more productive than sharing business cards, brochures and CD-ROMs or USB sticks.

This will also enable better engagement for delegates before, during and after the show, allowing for more meaningful connections this year.

William Price (Head of E-Marketing at South African Tourism) states, “Indaba Connect is going to make Indaba so much easier for anyone who is there to meet people, to network and to do business. A simple touch is all it takes to save all the information you will need to build a really useful business database at this year’s show”.

All delegates will be provided with an Indaba Connect device as they first enter the show. There will be assistants on hand to help throughout the venue for the duration of the show, as well as instruction boards conveniently placed around the trade show.

The Matchmaking diary system, designed to facilitate important business connections between exhibitors and buyers at Indaba will be available as well.

By: 5VictoriaFalls24

Date: 30 April 2013