MAUN: An online tourism radio station has gone on air in Maun for international audiences. Known as Seletso Web Radio, the station webcasts from the tourists’ popular watering hole, Bon Arrivee restaurant, in front of the Maun airport.
According to one of the owners of the station, Setso Molosi, the radio is 100% citizen owned striving to give tourists and cultural enthusiasts around the world tourism updates, news, cultural information and events from Botswana.
He said their target is to promote Botswana internationally as a destination of choice. “The station will benefit the people of Maun and Botswana’s tourism destinations in many ways. It will develop skills in online radio webcasting and in fields such as music and other performing arts,” Molosi said. According to Molosi the radio station is an answer to a problem long expressed by the tourism industry that they cannot advertise locally because the local media outlets have no presence internationally where their clients mainly come from.
He said they offer tourism advertising solutions to the industry through live audio, post casting and website. The station he said, webcasts in English, Setswana, French, German and hosts shows from three different continents. Molosi further said that they have presenters in Frankfurt, Vancouver and Maun. Catchable on the website: www.seletsowebradio.info, the station has six programmes; morning show webcast from Maun in English followed by music shows, a French show from Vancouver Canada and then a German show from Frankfurt.
Molosi says within the music section, the station plays adult contemporary and other golden oldies. He challenged various organisations to chip in with the much-needed support to make the station a truly international success. He noted that their efforts compliment those of the Botswana Tourism Organisation (BTO) which is mandated to sell Botswana tourism internationally and locally.
By: Boniface Keakabetse
Date: 15 April 2013