Tourism – Zimbabwe’s Fastest Growing Industry
Tourism is Zimbabwe’s fastest-growing industry. As a co-host of the 2013 United Nations World Tourism Organisation (UNWTO) General Assembly, the country offers a large variety of tourist experiences. The country has one of the largest concentrations of wildlife to explore in Southern Africa.
Formerly known as Southern Rhodesia until April 18, 1980, when the Republic of Zimbabwe was formally proclaimed, the country boasts of the most famous Victoria Falls, the Great Zimbabwe Monument, amazing wildlife and culture. Although the tourism industry was set back by the recent economic and political challenges, the Zimbabwe tourism sector remains resilient and tourist-friendly. The Victoria Falls, a World Heritage Site located on the Zambezi River and the host destination for the 2013 United Nations General Assembly is one of the largest waterfalls in the world. Among the developments around the Victoria Falls are resort hotels, lodges and adventure tourism facilities.With a great balance between rural and urban tourism investment opportunities, and as one of the progressive countries in Southern Africa in the field of wildlife management, Zimbabwe is now becoming an international hub for tourism investment. Several interesting investment opportunities across the broader tourism and hospitality assets are now available for potential investors. There is an abundance of investment opportunities in tourism infrastructure development and services. Among these are resort development, hotel development, safari lodges in Transfrontier Conservation Areas, airport upgrades and general tourism infrastructure.
The success of the recent Constitutional Referendum on the 16th
of March is an indication that the country is ready for business with the international community. This could not have taken place at a time better than this as demand for the country’s tourism products continues to grow.The true wealth of the country’s investment landscape is the talent and creativity of her labour force. As one of the leading tourism investment destinations in Southern Africa, the country’s investment community collectively seek to increase the flow of tourism investment to the country. The citizens and business community have expressed their desire to attract Foreign Direct Investment to Zimbabwe through the recent Constitutional Referendum. These, in fact, make Zimbabwe an invaluable tourism investment destination and the country is destined to take its position as the second travel and tourism hub for Southern Africa.
Zimbabwe borders Zambia, Botswana, South Africa, and Mozambique, which are all accessible via either overland travel or by air.
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Notes for Editors:
The Regional Tourism Organization of Southern Africa (RETOSA)
The Regional Tourism Organization of Southern Africa (RETOSA) is a permanent institution of the Southern African Development Community (SADC) responsible for tourism growth and development. In part, the aims of RETOSA are to increase tourism to the region through sustainable developments and initiatives, effective destination marketing, improved regional competitiveness and to create investment awareness for tourism development in the region and ultimately, to reduce poverty in local communities. RETOSA works together with the region’s national tourism ministries, national tourism organisations, private sector tourism institutions, world donor community and numerous strategic partners such as UNWTO, IUCN, Commonwealth Secretariat and African Travel Association to achieve these objectives..
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