From :

20 May 2012

THE African Travel Association (ATA) should come up with multi-destination tourism packages as well as introduce measures to enable the easy movement of tourists within the region vice president Joice Mujuru has said.

Officially opening the 37th edition of the Africa Travel Association (ATA) Annual Congress in Victoria Falls Friday, Mujuru said players in the tourism sector should work together to come up with competitive and cost-effective packages with the region and the rest of the continent.

“In this day and age a lot of innovation and dynamism is required in this sector for it to sustain a competitive edge, attain and maintain a significant market,” Mujuru said.

“The Kavango–Zambezi Transfrontier Conservation Area, better know as KAZA TFCA, which incorporates the Victoria Falls is such an initiative that seeks to integrate our countries where common attractions are shared.

“With the various attractions that we have got on the African continent, there is no reason why tourism-led growth and development should continue to elude us.”

Zimbabwe Tourism Authority chief executive, Karikoga Kaseke his organization would use the Congress to regional and international delegates an insight into investment opportunities in the country’s tourism and hospitality sector.

“The hosting of this prestigious congress by Zimbabwe is another great stride in the right direction as we amplify efforts to consolidate the sectorial gains and spurring further growth and development through (MICE) meetings, incentives, conferences and exhibitions,” he said.

The last time the ATA congress was held in Zimbabwe was in 1988.

It is largely seen as an opportunity to market tourism to mainly the American market, which remains the world’s biggest economy.