ATA CONGRESS PROGRAMME – SCHEDULE AT A GLANCE
MAY 17-23, 2012

PRE-CONGRESS: THURSDAY, MAY 17

Delegates arrive
Sightseeing tours available (visit registration for more information)
2:00 pm  – 6:00 pm
Pre- Registration (Elephant Hills Resort)
DAY 1: FRIDAY, MAY 18                                    
Breakfast at Hotels
Delegates continue to arrive
Sightseeing tours available (visit registration for more information)
9:00 am – 5:00 pm
Registration (Elephant Hills Resort) 9:00 am – 12:30 pm
ATA Young Professionals Program Forum (Elephant Hills Resort) 9:00 am – 12:00 pm
Tour of the Falls for ATA Board of Directors (Celebrate the Mighty Victoria Falls)12:30 pm – 1:45 pm
Lunch on own 1:45 pm – 2:00 pm
Networking Tea Break 2:00 pm – 4:00 pm
Tour of the Falls for all other ATA delegates (Delegates to register pick up points during registration.) 2:00 pm – 5:00 pm
ATA Annual International Board of Directors Meeting (Elephant Hills Resort) 5:00 pm – 5:30 pm
Arik Air / Zimbabwe Tourism Authority (ZTA) Press Trip Brief (Press only) 5:30 pm – 6:00 pm
Delegate pick up at Congress hotels (Organized by ZTA) 6:00 pm – 8:30 pm
Welcome Cocktail (Cocktail & Entertainment) (A’Zambezi River Lodge) 8:30 pm – 9:00 pm
Delegate drop off at Congress hotels (organized by ZTA)

DAY 2: SATURDAY, MAY 19

6:00 am – 8:15 am
Breakfast at Hotels

8:00 am – 5:00 pm
Registration (Elephant Hills Resort)

8:15 am – 8:45 am
Delegate pick up at Congress hotels (Organized by ZTA)

9:00 am – 5:00 pm
Zimbabwe Marketplace (Elephant Hills Resort)

9:00 am – 10:30 am
ATA Annual General Membership Meeting, Part I

10:30 am – 10:45 am
ATA World Congress at a Glance

10:45 am – 11:00 am
Networking Tea Break

11:00 am – 12:30 pm
SESSION 1: Africa’s Travel Market Position – Part I: Focus on the Africa Travel Alliance; and Part II: How to Market to Travel Trade

12:30 pm – 1:45 pm
Lunch on own

1:45 pm – 2:00 pm
Networking Break

2:00 pm – 3:30 pm
Opening Ceremony: Africa Tourism: Partnering for the Future (Organized by ZTA)

3:30 pm – 3:45 pm
SESSION 2: Africa Tourism: Partnering for the Future with the USA

3:00 pm – 3:45 pm
Tea served in the foyer

4:00 pm – 4:30 pm
Delegate drop off at Congress hotels (Organized by ZTA)

4:00 pm – 5:00 pm
Press conference (Organized by ZTA)

7:30 pm – 8:00 pm
Delegate pick up at Congress hotels (Organized by ZTA)

8:00 pm – 10:30 pm
The Boma Experience (Dinner & Entertainment) (Boma Restaurant)

10:30 pm – 11:00 pm
Delegate drop off at Congress hotels (Organized by ZTA)

>DAY 3: SUNDAY, MAY 20             

6:00 am – 8:15 am
Breakfast at Hotels

8:15 am – 8:45 am
Delegate pick up at Congress hotels (Organized by ZTA)

9:00 am – 5:00 pm

Zimbabwe Marketplace (Elephant Hills Resort)

9:00 am – 10:20 am
SESSION 3: Professional Development Travel Workshops-When Social Media Helps and When it Doesn’t

–          Building Your Brand with Video

–          Agro-Tourism & Sustainability

–          Voluntourism: Opportunities and Challenges

10:20 am – 10:35  am
Networking Tea Break

10:35 am – 11:15 pm
SESSION 4: Marketing and Promoting African Destinations & Properties – How to Stand Out!

11:15 am – 12:45 pm
SESSION 5: Tourism Ministers’ Roundtable: Outlook for Travel to Africa

12:45 pm – 1:15 pm
Delegates transfer

1:15 pm – 6:00 pm
Host Country Day, Part I: Celebrate Africa (Organized by ZTA)Tree Planting Ceremony

Mpisi Village and Lunch

Delegate drop off at Congress hotels (Organized by ZTA)

Evening
Dine on your own in Victoria Falls. Choose from one of many outstanding restaurants

DAY 4: MONDAY, MAY 21

6:00 am – 8:15 am
Breakfast at Hotels
8:15 am – 8:45 am
Delegate pick up at Congress hotels (Organized by ZTA)

9:00 am – 5:00 pm
Zimbabwe Marketplace (Elephant Hills Resort)

9:00 am – 10:00 am
SESSION 6: Women’s Engagement in Africa’s Tourism Industry

10:00 am – 10:15 am
Tea Networking Break

10:15 am – 11:00 am
SESSION 7: U.S. Trade & Investment in Africa

11:00 am – 12:00 pm
SESSION 8: Media and Tourism Exchange

12:00 pm – 2:00 pm
An African Culinary Experience (Lunch & Presentation)

2:00 pm – 2:30 pm
Networking Break

2:30 pm – 3:00 pm
SESSION 9: Culinary Travel in Africa

3:00 pm – 5:00 pm
ATA Annual General Membership Meeting, Part II / Board ElectionsTea served in the foyer (ZTA to confirm)

5:00 pm – 6:00 pm
Early dinner on own

6:00 pm – 6:30 pm
Transfer to Culture Night (organized by ZTA)

7:00 pm – 11:30 pm
Zimbabwe Culture Night & ATA Tourism Awards (Elephant Hills Golf Course)

11:30 pm – 12:00 am
Delegate drop off at Congress hotels (Organized by ZTA)

DAY 5: TUESDAY, MAY 22              

6:00 am – 7:30 am
Breakfast at Hotels

7:30 am – 8:00 am
Delegate pick up at Congress hotels (Organized by ZTA)

9:00 am – 10:30 am
SESSION 10: Roundtable on Public and Private Sector Investment in Tourism: Focus on Hotels and Airlines

9:00 am – 5:00 pm
Golf Event (Organized by TZA and convened by Fivebulls Travel Tours & Safaris)

10:30 am – 10:45 am
Tea Networking Break

10:45 am – 11:00 am
The Carbon Footprint of Tourism

11:00 am – 12:30 pm
ATA Congress Conclusion and Evaluation

12:30 pm – 1:30 pm
Transfer to Livingstone, Zambia

1:30 pm – 2:30 pm 2:30 pm – 3:30 pm
Luncheon (Courtesy of the Zambia Tourist Board)Sightseeing arranged by the Zambia Tourist Board

3:30 pm – 4:00 pm 4:00 pm – 6:00 pm
International Delegates transferred to Zimbabwe for a sunset cruise. Sunset Cruise for international delegates only (Organized by ZTA)

5:00 pm – 5:30 pm 7:00 pm – 7:30 pm
ransfer of other delegates to their hotel to freshen up. Delegate pick up at Congress hotels (Organized by ZTA)

7:30 pm – 10:00 pm
Closing Ceremony (Elephant Hills Resort)

10:00 pm – 10:30 pm
Delegate drop off at Congress hotels (Organized by ZTA)

POST-CONGRESS: WEDNESDAY, MAY 23

Delegates depart

Post Congress tours begin
Sightseeing tours available (visit registration for more information)