From : The Livingstone Weekly

By : Gill Staden

13 May 2012

Meanwhile the Africa Travel Association (ATA) congress is set to start on 17 May. (Until 22 May). According to the report 400 delegates will attend the congress with 16 countries sending government ministers including Senegal, Gambia, Zambia, Ghana, Central Africa Republic, Cameroon, Ethiopia, Seychelles, Chad, Kenya and Namibia.  Joice Mujuru is expected to officially open the conference with 5

Zimbabwe Cabinet ministers in attendance.

The last time the ATA congress was held in Zimbabwe was in 1988 and the conference is seen as an excellent opportunity to market Zimbabwe’s tourism.

 

The ATA Mission, according to their website is:

The Africa Travel Association (ATA) was established as an international travel industry trade association in

1975 to promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships. ATA partners with the African Union Commission (AUC) to promote the sustainable development of tourism to and across Africa. ATA’s annual events in Africa and the United States bring together industry and government leaders to shape Africa’s tourism agenda.