Images | the Africa Travel Association

Business Reporter | 2012-01-24
Zimbabwe will in May this year host the Africa Travel Association (ATA)s 37th annual world congress in Victoria Falls that is expected to draw 300 participants from across the continent.
Tourism and Hospitality Industry minister Walter Mzembi and executive director of ATA Edward Bergman said last week the five-day congress will kick-off in Victoria Falls on May 18.

It is indeed an honour to be the proud host of the ATAs 2012 World Congress. The 37th annual congress in Zimbabwe will afford the delegates an opportunity to experience our many attractions. said Mzembi.

We look forward to telling our story about Zimbabwe, A World of Wonders.

Among the expected participants are tourism ministers, tourism board heads, private sector leaders, travel industry professionals including product buyers and sellers travel trade media, scholars and African Diaspora leaders.

ATA was last in Zimbabwe in 1988, when the congress was held in Harare and, after 23 years, were proud to be heading back, said Bergman.

We are positive that the 2012 congress will attract leading tourism experts from across the globe. It will surpass all expectations and is an event not to be missed.

The announcement follows a recent ATA visit to Zimbabwe.

The 2012 congress will address timely industry topics such as web-based PR and on-line communications tourism promotion and the latest travel trends in Africa.

ATAs young professionals programme, representing travel, tourism and hospitality students and young professionals from North America and Africa, will also participate in the event.

ATAs 36th congress was held in Dakar, Senegal, in May 2011 under the banner Destination Senegal: A Tourism Gateway Inspired by Culture, Heritage and Arts.