Lonrho to roll out easyHotel brand in Africa
29 Fri, Jul 2011
Lonrho Budget Hotels has signed a 20-year master franchise agreement (MFA) with easyHotel to open and operate an easyHotel network across Africa. The MFA provides Lonrho with the exclusive rights to the easyHotel brand in Africa and sets out an agreed opening schedule for 50 properties by 2016.
The opening schedule will focus on African destinations already served by easyJet, as well as other large cities across the continent that have demonstrated significant domestic and international demand for clean, safe and consistent quality branded hotel accommodation.
Part of the easyGroup of businesses owned by Stelios Haji-Ioannou, easyHotel franchises hotels in the UK and across Europe. The hotels focus on delivering quality rooms at an affordable price.
The hotel group has a booking system that focuses on maximising customer discounts. Rates vary based on how far in advance the room is booked, personal requirements during a stay and other criteria. This system enables easyHotel to provide accommodation rates starting as low as US$29 (R194) per night.
Commenting on the MFA, David Lenigas, Executive Chairman of Lonrho said: “Lonrho is already a significant brand name across Africa. We believe that combining it with the ‘easy’ brand, which is well known for highly successful budget operations, to create the Lonrho ‘easyHotel’ chain will satisfy the growing demand from consumers across the continent.”
Lonrho plans to open the first easyHotel in Africa in 2012.